They say a photograph is worth a thousand words. This could not be truer for anyone who runs a small business whose sales rely on photographs of their products or services — which, in the age of Instagram, applies to nearly any business. The photos you use on your social media channels or website can make or break a sale, and are not only forms of expression, but become representations of your business. Like any art form, photography is subjective and there are no right or wrong ways to take a photo, but by following some technical basics when using a camera, you can affect a photo’s mood, the story it conveys, and the tiny details that can help a photo go from good to great.
Today, studio potter and still-life photography enthusiast Ayumi Horie is joining us to share some of the easy-to-overlook technical camera basics that can impact a photo. Inspired by her own passion for photographing the art of making pots (which she documents on Instagram), her approach focuses on still objects in real-life contexts. Whether you use a DSLR or an iPhone, her tips are helpful for beginners, business owners who rely on product photography, or anyone who wants their photos to tell a story or convey a message. –Sabrina