Valentine’s Day usually conjures up visions of red roses (okay, and chocolate), and while gifting roses is a lovely gesture, it’s also a tired one. Today, there are so many better floral options that not only deliver on variety, but encourage more sustainable practices and support local flower farmers in your area. Giving you enough time to call in your pre-orders, we’re welcoming back Erin Benzakein of Floret Flowers (who joined us recently to share a series of business tips), an expert on all things floral, to shed some light and impart her insight on the topic.
Whether you’re buying for a loved one, for yourself, or simply looking to spruce up the vase on your dining table this weekend, Erin has put together a blossoming source list of pop-up shops, subscription services, and workshops across all of North America to consider, as well as recommendations for unique gift ideas for your flower-loving Valentine(s). Enjoy! –Sabrina