If you’ve been following along over the past few weeks, I’ve been sharing some tips and tricks for creating the best storefront display for your brick-and-mortar and online shop. And yes — big exhale — it’s a lot to take in!
Whether you’re a start-up or you’ve been in business for decades, learning from the wisdom of others in the field is invaluable. So today we’re sharing insights from industry professionals who range from businesses as large as Big Cartel, Etsy and Shopify to individual shops run by independent merchants. We asked all of them: What’s the one thing you should know and keep in mind when creating a storefront display/window, whether online or in a physical space? Without further ado, here are their answers! —Sabrina